Go Local!

Why Buy Local?

We are located in Willimantic, Connecticut. If you are in the area of Eastern Connecticut, and are interested in the benefits of “buying local” we hope you will stop by the store.

Top Ten Reasons to Buy Local

1. Keep money in our community: Significantly more money re-circulates locally when purchases are made at locally owned, rather than nationally owned businesses.

2. Support community groups: Non-profit organizations receive an average 250% more support from smaller locally-owned business owners than they do from large businesses.

3. Keep our community unique. Where we shop, where we eat and have fun – all of it makes our community home.

4.Reduce environmental impact: Locally owned businesses can make more local purchases requiring less transportation and generally set up shop in town or city centers as opposed to developing on the fringe. This generally means contributing less to sprawl, congestion, habitat loss and pollution.

5. Create more good jobs: Small local businesses are the largest employer nationally and in our community, provide the most jobs to residents.

6. Get better service: Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know customers.

7. Invest in community: Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s future.

8. Put your taxes to good use: Local businesses in town centers require comparatively little infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering the community.

9. Buy what you want, not what someone wants you to buy.

10. Encourage local prosperity: A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

– the above is from: 43 Things

And a Few More Reasons…

Consumers worldwide are rediscovering the benefits of buying locally grown food. It is fresher, tastier, and more nutritious. It is also good for the local economy – buying directly from family farmers helps them stay in business.

Five reasons to Buy Local

1. Local produce tastes better and it’s better for you.
A recent study showed that fresh produce loses nutrients quickly. In a weeklong (or more) delay from harvest to dinner table, sugars turn to starches, plant cells shrink, and produce loses its vitality.

2. Local food supports local farm families.
Fewer than one million Americans now claim farming as their primary occupation (less than 1%). Farming is a vanishing lifestyle. And no wonder: the farmer today gets less than 10 cents of the retail food dollar. Local farmers who sell directly to consumers cut out the many middlemen and get full retail price for their food – which means farm families can afford to stay on the farm, doing the work they love.

3. Local food protects genetic diversity.
In the modern industrial agriculture system, produce varieties are chosen for their ability to ripen simultaneously and withstand harvesting equipment. Shippers demand produce with a tough skin that can survive packing, transport, and a long shelf life in the store. Only a handful of hybrid varieties of each fruit and vegetable meet those rigorous demands, so there is little genetic diversity in the plants grown. In contrast, local farmers that sell direct to you or direct to your local restaurants and grocery stores grow a huge number of varieties selected because they have the best flavors, provide a long harvest season, and come in an array of eyecatching colors. Many varieties are heirlooms, passed down from generation to generation because they taste good. These old varieties contain genetic material from hundreds or even thousands of years of human selection. They may someday provide the genes needed to adapt to a changing climate.

4. Local food preserves open space, and supports a clean environment.
As the value of direct-marketed fruits and vegetables increases, selling farmland for development becomes less likely. A well-managed family farm is a place where the resources of fertile soil and clean water are valued. Good stewards of the land grow cover crops that prevent erosion and replace nutrients used by their crops. Cover crops also capture emissions and help combat global warming. In addition, the patchwork of fields, hedgerows, ponds and buildings is the perfect environment for many beloved species of wildlife. That landscape will survive only as long as farms are financially viable. When you buy locally grown food, you are doing something proactive about preserving the agricultural landscape.

5. Local food is about the future.
By supporting local farmers today, you can help ensure that there will be farms in your community tomorrow, and that future generations will have access to nourishing, flavorful and abundant food.
Look for the Central Coast Buy Fresh, Buy Local label and taste the difference!

– the above is from: The Community Alliance with Family Farmers